Yell Brand 2.0 (Speculative Exploration)

This self-initiated project was created during downtime between assignments, as a speculative exploration of how Yell’s brand could evolve to better reflect its support for local businesses. Drawing on my experience in brand identity design, I explored the idea of “Trusted local connections” as a central narrative.

The work looked at how this concept might be expressed across different touchpoints — from logotypes and messaging to campaign visuals and modular layout systems. The emphasis was on flexibility and coherence, imagining how future brand assets might adapt to co-branded or sub-brand scenarios.

Disclaimer: This is a speculative project, created independently and not affiliated with Yell. All visuals shown are original or recreated from scratch using royalty-free images and self-made design elements. No official brand assets were used.